RAGT Semences: Transforming Agricultural Enterprise with Microsoft Dynamics CRM

Infopulse extended standard CRM features and created a specialized multi-faceted end-to-end CRM solution for agricultural business based on the state-of-the-art Microsoft platform.

• Core Online CRM solution provides a full-scale client database for customer profile and client relations management. Numerous uncommon functions were added to the standard functionality of CRM in order to fully cover the agricultural aspect of RAGT business:
  • Allows managing and filtering client profiles based on various parameters, including location, geographical placement, the humidity of the region, the size of the field, type and specifics of soil, preferred sorts of crops and brands, crops yield, etc.;
  • Close collaboration with the customer resulted in producing an accurate and effective agricultural model for CRM. This engagement was instrumental in helping our customer learn numerous technical aspects of solution development and get a better understanding of system scalability and customization potential;
  • Provides access to the detailed product catalogue (corn, sunflowers, wheat, soya, etc.);
  • Reporting on sales activities and volumes of sales, distribution of hybrids, etc.;
  • Added capabilities for marketing activities, including events management and distribution of promo materials;
  • Supports sharing of Office 365 and PDF documents, as well as other SharePoint media content.
• Mobile CRM. Since some areas of the country may lack network connection, together with our partner Resco we developed a mobile CRM solution for RAGT sales specialists and field consultants, making CRM functionality available offline on the go:
  • Numerous CRM functions are available offline, providing detailed information on hybrids, marketing data, results of researches, reports, etc. Whenever an online connection is present, the required portion of data can be downloaded to a handheld device allowing for subsequent autonomous access;
  • Improves sales activities by providing quick access to the detailed information on RAGT products as well as relevant marketing and R&D data: detailed catalogue of seeds hybrids with multimedia materials and documentation with extra technical and methodological data;
  • Improved recommendations on crops bedding placement and volume planning, based on relevant reports, which account for the specifics of the region, soil types, etc.;
  • Supports data mapping, allowing to quickly locate a field, plan a route, and find a certain plant on a specific spot of the field based on its GPS coordinates in offline mode;
  • Improved process of hybrids management by providing ability to quickly collect digitalized data for tracking crops lifecycle and growth progression, analysis of soil productivity, etc., with reminders for intermittent monitoring;
  • Supports creation of quick reports and analytics;
  • Integrated delayed synchronization and upload to the core CRM server upon restoring the online connection.
• Warehouse Management Solution unified logistics, warehouse management and sales components within RAGT CRM system, vastly increasing the effectiveness of RAGT warehouse management processes. This solution produces a full logistics order from the CRM system to quickly distribute packed seeds for further transportation.