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Agillic: Java Software Development for Leading Marketing Automation Provider

Client Background

Agillic logo Agillic is a European leading interactive integrated marketing execution company, focused on bringing automation and behavioral marketing to the wide client audience.

Working with some of the marketing teams, both in-house and agency-side, Agillic provides customers with the tools and the expertise they need to re-invent their marketing processes for maximum ROI.

Geographical location:

Copenhagen, Denmark


Computer Software

Business Challenge

In 2005, the client was looking for the professionals to help them develop their marketing automation solution. The customer needed a team of experts in the Java technologies that could start working almost immediately.

The challenge itself was to implement a modern hi-tech application for flexible management of marketing campaigns across all digital media (web, mobile, email, and SMS) – a system presupposing a set of many proven and ready-to-use marketing programs.


At Infopulse, Agillic found a highly competent team of professionals and was ready to challenge short time-to-market goals.

The solution delivered by Infopulse consisted of the following:

  • Turn-key solution for automation of marketing workflows
  • “Behavior Triggered Marketing” module – for customers when they are ‘ready to buy’
  • “1-to-1 Marketing” module – personalized campaigns aimed at maximum effectiveness
  • “Customer Lifecycle Marketing” module – creating dynamic customer relationships that evolve over time


Types of services:

  • Software Development Services
  • Quality Control and Assurance Services

Business value:

  • Reduced cost of ownership of IT platforms
  • Reduced cost for customer care – due to enabling self-care features
  • Terminal / incentive program optimization
  • Boosted cross & up-sales, new service sales, and new segment offerings

Project Facts


  • Java, J2EE App server, Hibernate
  • Oracle, MySQL
  • Flex 3.4 Cairngorm 2.2.1
  • AnyCart library

Other facts:

  • Team Size: at peak 19 FTE
  • Duration: since 2005 until present
  • Methodologies used: SCRUM

Customer Quote

On behalf of Agillic, we would like to thank our partner Infopulse for the excellent work that has been proven by 10+ years of the mutually beneficial collaboration! The marketing automation solutions, which we started developing together with Infopulse back in 2005, has evolved a lot over the course of our productive partnership with your company. As a result, today we can offer the most comprehensive, flexible and user-friendly platform on the market for contemporary omnichannel marketing purposes. I can surely say that the collaboration with Infopulse has been an important factor so far.
We are really excited about our future joint endeavors and projects!
– Jesper Valentin Holm, CEO

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